Dental Practice Transition: Doctor From Dentist Profits on How He Promotes His Dental Practice
My goals for the transition of my dental practice is to get new patients to come into my practice and achieve success in my business. I always remember what Ed told me: “You need to identify what it is that's working for you in the transition of your dental practice... ”. So thinking about it, I made unique things that can help me achieve my goals in my business. And this is something that Ed focus specifically at their dental practice transition website!
And so I did “unique” kinds of things for the transition of my dental practice. First is for the Invisalign Open House. The thing that I did that was unique was leveraging it by doing 4 of them in the last 4 months. And what we did is for every ad we placed the two dates. With this, we set our dates and this is something you can do to implement things really quickly! We basically set our date way too close to when these actually went, knowing that people will kind of miss the date; but then they will be forced to call on when the next one is, because it's the second to be announced! Next, I also made mini “Dental Miracles” advertisements. I started with a test of 10,000 of these ads for about $400.00. Now, I'm doing about 60,000 of these things going on about every month automatically without any extra work!
Then we also have what we call the “Demand Force Software”. This is something that Ed says that for the transition of your dental practice, what we should do is to always survey our patients. And this software that costs around $200.00 a month automatically links to Dentrix totally with no work required; and what it does is that we use it to do e-mail blast, marketing, confirms appointments automatically; it's got a million things, it gives you the stat on everything. And it just allows me to track a lot of the online marketing schemes that we do (and it's so very well-integrated).
For the transition of my dental practice, I also go for newsletters. In doing our newsletters, I always keep in mind that as you increase your marketing, your referral ratio tends to go down. So with our newsletters, I made sure that they bump up and keep my referral ratio high. As for the present, I'm maintaining 54% for the referral ratio in my dental practice. Now, I'm putting this in things like this: it's like an extra bonus to people as they get a hundred bucks cash if they win the contest.
So, for the transition of my dental practice, I use “total census solutions” and that's how really I'm going to skyrocket through the summer, by doing bigger cases like dental implants, and niche marketing and I've got all those things in the works now to really convert. So I always go for unique ways to go with my business... because for me it works effectively and more efficiently!
About the Author:Log on to our dental practice transition website, www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.
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